ESTONIA – NEWS
Late last year, a Facebook page appeared on the Estonian firm MUKI, ostensibly specialising in a very specific product – labrador meat sausages.
“We are happy to announce that after many years of preparation we have approached the finish line and our 100 per cent organic dog meat products will soon be available for purchase,” was the greeting MUKI sent to its “potential customers” on FB.
In another of its publications, the company cynically boasts that MUKI dogs are bred free-range, given a decent life, that humane methods are used to kill them, and that all the company’s products are 100 per cent natural and organic.
In the European Union, including Estonia, it is forbidden to eat dog meat, and the creation of such a disgusting advertisement page was probably just a PR stunt by some not very clever PR people.
However, in February, a post on the same Facebook page heralded the opening of MUKI’s first dog meat eatery:
“Big news! MUKI is finally available at the first eatery! If you happen to be in Helsinki, be sure to try it!”
In order to clarify the legality of such advertising, the editors of the Internet portal postimees.ee asked the Estonian Consumer Protection and Technical Surveillance Board.
Department councillor Aap Andreas Rebas replied that the Authority had contacted the advertiser, but the control procedure was still ongoing, so no further comment was possible at this time.
P.S. It is very strange that the FB network, on whose pages one can easily get banned for one careless word in comments, does not itself notice such disgusting advertising antics.